Each VideoAd you create and publish has its own landing page.
Each landing page:
- Has a unique URL.
- Contains the name, description, website, and email address for the advertiser’s business.
- Includes a name and description for the VideoAd.
See an example of a landing page for one of the Mixpo platform product tour VideoAds.
Why, you might be asking yourself, do I care about landing pages? After all, the VideoAds you create for your advertisers are destined to appear as banner ads in your online publication. Viewers discover these VideoAds by browsing your publication’s pages not by locating a landing page somewhere on the Web.
But landing pages are more significant that you might initially think. They’re so significant, in fact, that you can promote them as additional selling points to your advertising clients.
In the Mixpo platform, you can optimize VideoAds for search by:
- Filling out, for each advertiser, a business profile that includes title, description, keywords, and more.
- Filling out, for each VideoAd, the Description tab in the Studio, where you provide a title, keywords, and a description.
- Selecting the automatic SEO option to automatically submit a VideoAd to the most popular search engines.
Select automatic SEO
The business profile and VideoAd description information is read by these search engines and helps boost the landing page’s ranking in search engine results.
Where do Internet users who locate a VideoAd through search end up? On the VideoAd landing page.
So landing pages are clearly an important part of the promotional package that you can offer your advertising customers. And that brings us to landing page customization.
If potential customers are discovering advertisers’ landing pages through search, it matters how these landing pages look. You now have control over landing page appearance. You can set the color for the page and choose from among 6 different layouts. The landing page customization wizard looks like this:
Landing page customization wizard
As you select different colors and layouts, the landing page responds, allowing you to preview your choices before you save.
To customize a landing page, in the Dashboard, click a VideoAd thumbnail to open the page.
Click a VideoAd thumbnail
Then, at the top of the landing page, click Edit Landing Page.
Edit Landing Page button
Tags: landing page, Mixpo