You’ve decided to use the Mixpo platform to offer online video advertising to your advertisers. Now, they’re taking you up on your offer.
You have VideoAds to create but, before you jump in, it’s best to step back and consider how to set up your advertiser account structure so that it works for you over the long term.
In this article, you’ll learn about:
- Account types and how they’re organized.
- The best way to set up advertiser accounts.
- Where to find the account management controls.
Account types and how they’re organized
When you become a Mixpo partner, the first thing we do is work with you to define the number of groups that you need. Groups allow you to gather related accounts into reasonably sized containers.
For example, you might define a group for each geographical region where you have advertisers. Or, you might define a group for each publication within your network.
As containers, groups provide you with a convenient tool for managing accounts and comparing and analyzing VideoAd performance.
After you have your groups defined, we work with you to identify how many partner manager accounts you need in each group.
Partner managers are super users and these account types have more permissions than basic accounts. For example, partner managers can create new accounts, update and disable existing accounts, search for accounts, list accounts associated with their group, and locate detailed performance data and reports for all advertiser VideoAds within their group.
The relationships among groups, partner managers, and advertiser accounts
Tips
- Partner manager accounts are for managing not for creating. Advertiser accounts are where you create VideoAds.
- Partner managers can only manage and see performance data for accounts within the group to which they belong.
- Partner managers are typically people on an organization’s Operations team. In addition to managing advertiser accounts, partner managers may also be responsible for creating VideoAds for the advertisers in their group.
The best way to set up advertiser accounts
When it comes to setting up accounts, the most important thing you can do is create a separate account for each advertiser.
Matching one advertiser with one account gathers all of an advertiser’s VideoAds in one place and simplifies the process of creating, tracking, and optimizing them.
If you follow the “one advertiser-one account” rule, then the logical username to assign to each account is the advertiser’s name.
For example, if Mixpo was one of your advertisers, you might assign the username “mixpocorp” or mixpo_corp” to the Mixpo account.
For some tips about keeping track of VideoAds in an advertiser’s account, see Keep track of VideoAds with notes.
Where to find the account management controls
You manage accounts in the Account Settings section of the platform.
Click Account Settings to manage accounts
In the Dashboard, click Account Settings in the top right corner of the window.
On the Account Settings page, in addition to the Account Settings options, partner managers see several Group Management options. You use these group-related options to create, update, and locate advertiser accounts.
Account settings page
- To create new advertiser accounts, click A.
- To search for existing advertiser accounts, click B.
- To list all accounts in your group (both advertiser and partner manager accounts), click C.
Tip To manage your own partner manager account information, click a link under Account Settings.
Please tell me more about accessing account and group reports.
Tags: accounts, advertisers, Mixpo