Transparent images are images that have a transparent background. They are still rectangular in shape with a definite width and height but, since you can’t see the background, they appear to have irregular boundaries.
For example, this is a transparent version of the Mixpo logo.
Transparent images as visual overlays
Company logos frequently have transparent backgrounds. Logos are likely to be the most common type of transparent image that advertisers want you to include in their VideoAds.
Tip While logos are vital brand elements, they usually aren’t integral to a VideoAd’s key message. To place a transparent logo on top of the content of the ad, add it as a visual overlay.
Tell me more about adding visual overlays.
This brief VideoAd demonstrates the use of transparent images as visual overlays.
Transparent images as VideoAd content
In addition to placing transparent images as overlays on top of the visual content in your VideoAds, you can also add transparent images to the Timeline to include them in the body of the VideoAd itself.
Transparent tree image in body of VideoAd
For example, here is the transparent tree image included as a visual element on the Timeline.
Tip Remember that the background for VideoAd content is black. If you add black transparent images, such as the villain or axe from the demo VideoAd above, to the Timeline, they’ll be invisible in the VideoAd.
Because transparent images are often dramatic and compelling, you might want to consider using them as initial thumbnails for VideoAds set in mouse-over-to-play or click-to-play mode.