For you and your advertisers, it’s all about the numbers.
Advertisers want to know what they’re getting for their advertising dollars.
You sell advertising based on its ability to perform.
In this post, we’ll walk through the performance reports available in the VideoAd platform and describe some best practices for accessing and generating them.
We’ll answer the following questions:
- What types of performance reports are available?
- How can group managers easily monitor their accounts?
- Can group managers generate custom reports?
What types of performance reports are available?
As a group manager, you have access to:
- Summary reports by VideoAd.
- Detailed performance reports by account.
- Summary performance reports by group.
All reports are in PDF format that you can easily open, save, print, and email to advertisers.
Summary reports by VideoAd
Summary report for several VideoAds in an account
Useful for: Providing advertisers with a high-level snapshot of how one or more of their VideoAds are performing.
Includes: Graphical displays of views, clicks, interactions, and playthrough. A tabular presentation of engagement and exposure rates for each VideoAd.
Generated by: Selecting the VideoAds you want to include, specifying a date range, and clicking the Generate Report button in the Dashboard.
Detailed performance reports by account
Detailed account report. Data shown for one VideoAd in report.
Useful for: Analyzing a VideoAd’s performance on an on-going basis and optimizing the VideoAd to perform better.
Includes: Summary engagement and exposure statistics for each VideoAd accompanied by detailed graphical displays of impressions, interactions, views, and clicks.
Generated by: The platform, automatically, every week and every month. Available in the Advanced Analytics section of each advertiser account or by email.
Tip Not sure what a particular statistic means? Check the glossary of performance terms included as the last page in each account report.
Summary performance reports by group
Group report with summary data for each account.
Useful for: Maintaining a high-level perspective on the account activity within a group. Comparing the performance of accounts across the group.
Includes: Summary of activity across all accounts. Tabular presentation of engagement and exposure rates for each account.
Generated by: The platform, automatically, every week and every month. Available in the Advanced Analytics section of the group manager’s account or by email.
I’d like more details about working with reports.
How can group managers easily monitor their accounts?
The easiest way to stay informed about the performance of VideoAds and accounts in your group is to receive automatically generated account and group reports by email.
Setting up email receipt of automated reports
To set up email receipt of reports, sign in to the account with reports you want to receive and go to the Reports tab in the Advanced Analytics section.
For example, to receive group reports by email, sign in to your group manager account. To receive specific advertiser account reports by email, sign in to each advertiser account.
You can have reports sent to just one or several email addresses. In the Email to list, separate multiple addresses with commas or spaces.
I’d like more details about setting up email receipt of reports.
Can group managers generate custom reports?
Yes they can.
From within an advertiser account, you can generate account reports customized by date range and the specific VideoAds the report includes.
From within your group manager account, you can generate group reports customized by date range.
You generate custom reports on the Reports tab in the Advanced Analytics section.
Generating a custom report
This picture shows how to generate an account report that covers the time period from January to April, 2009 and includes only VideoAds with data.
As custom reports are generated, they are placed into a Customized Reports list on the Reports tab.
Customized reports list
To open a PDF report, click the link. To delete a report, click the red x.
I’d like more details about generating custom reports.
Tip
You can quickly generate custom account reports for specific time periods from within your group manager account. Under Individual Account Reports, select a time period, and then click to open a PDF report.
Individual account reports for a specific week
When you generate individual account reports using this method, you can’t specify which VideoAds the report includes.
