“Despite the slowing growth predicted for 2009, online video ads are still rising in popularity at a pace that would be welcomed by most other ad media.”

So says eMarketer, while predicting 23 percent growth in online video ad spending during 2009.

This impressive growth rate means that, as a sales or operations team member at a local broadcast provider or online publisher, you’re likely to be managing an increasing number of advertiser accounts that include VideoAds, and it will become increasingly important to manage these accounts efficiently.

In the Mixpo VideoAd platform, by following one simple rule and taking advantage of a couple of handy features, you can easily:

• Keep track of each advertiser’s VideoAds.
• Access advertiser accounts.
• Monitor and communicate VideoAd performance.

Keep track of each advertiser’s VideoAds

It’s easy to keep track of each advertiser’s VideoAds, if you follow one simple rule:

• Create a separate account for each advertiser.

Why follow the one advertiser/one account rule?

• You eliminate the possibility of confusion about which VideoAds belong to which advertiser.
• Performance reports are automatically generated on an account-by-account basis. Separating advertisers by account makes it easy to keep them informed.
• You can search on account name to quickly locate and compare the performance of all of an advertiser’s active VideoAds.

Create an Account option in Account Settings

Group Managers create new accounts by signing in, opening Account Settings, and then clicking Create an Account.

Show me detailed steps for creating new advertiser accounts.

Access advertiser accounts

In Account Settings, you can search for individual accounts by typing part of all of the account name.

But, as a Group Manager, probably the quickest way for you to locate a specific account is to use the handy List All Accounts in Group option.

List All Accounts in Group option in Account Settings

In the resulting list of all the accounts that you manage, you can click a specific account name to open the Update Account page.

Clicking an account in the accounts list

From the Update Account page, you can edit account details and sign in to the advertiser account to create, modify, or publish a VideoAd.

Signing in to an account from the Update Account page

Tip You don’t have to sign out of your Group Manager account to sign in to the advertiser account and you can return to the Group Manager Account at any time. Learn more.

Monitor and communicate VideoAd performance

While a lot of creative effort goes into making VideoAds, they are not ends in themselves. What matters – to you and your advertisers – are the clicks, leads, and brand exposure that VideoAds generate.

In the Mixpo VideoAd platform, for your convenience, performance reports in PDF format are automatically generated on a weekly and monthly basis for each account.

If you manage a number of advertiser accounts, signing in, locating, and downloading the reports for each account can be quite time consuming.

Save yourself a lot of time by setting up each advertiser account so you receive the auto-generated reports in email.

During set up, you can identify multiple email recipients. If you choose, performance reports can be sent directly to advertisers as well as to yourself.

Walk me through the process of setting up email delivery of reports.