Archive for September, 2009

Leverage your libraries

Monday, September 21st, 2009

The images, video clips, and audio clips that you include in Xspots come from one of two sources. You either:

  • Upload them from your computer, or;
  • Add them from one of the 4 libraries associated with each account.

In this post, we’ll focus on these 4 libraries, covering what they are, how they work, and how you can use them to your advantage.

What are libraries?

Libraries are storage areas for media, such as images, video clips, and audio clips.

Because you access libraries from within the Studio when you’re creating or modifying an Xspot, you can add any media asset you find in a library to any Xspot you create.

Visuals, Overlays, and Sound tabs in the Studio

Visuals, Overlays, and Sound tabs in the Studio

See detailed instructions for adding images and video clips to Xspots from Your Media Library.

The 4 libraries available in any Mixpo account include:

First, I’ll describe each of the 4 libraries. Then, I’ll provide some tips that will help you use the first 3 libraries to their full advantage.

Stock Library

The Stock Library contains a large collection of free stock images and video clips. You can include any asset you find in the Stock Library in any Xspot you create either as a visual element or overlay.

Stock Library

Stock Library

Regardless of what account you’re in, you see the same assets in the Stock Library. However, as described in the Tips section, you can customize the names of stock assets for your own convenience.

Your Media Library

Every account’s Media Library is unique. The Media Library is a collection of the images and video clips contained in the Xspots created in that account.

Your Media Library

Your Media Library

Your Media Library saves you time. You never have to upload an asset to an account more than once. Once as asset is in an account’s Media Library, you can use it in every Xspot you create in that account.

Tip If you delete all of the Xspots that contain a specific image or clip, that image or clip disappears from Your Media Library.

Shared Media

The Shared Media library allows members of the same Group to share common assets.

For example, suppose a national agency creates a 30-second TV spot for an auto company’s new vehicle model. To run the ad nationwide on local media websites, in the Mixpo platform, the national agency shares with franchises an Xspot that contains the new vehicle model video footage and auto company logo.

Because the franchises are starting with the pre-approved, shared assets to build their local Xspots, the national agency maintains brand control. In addition, the franchises can address regional audience needs by adding overlays that promote local specials and provide local contact information.

Shared Media library

Assets appear in an account's Shared Media library only when other Group members share Xspots across the Group.

Tip You can’t customize the names of assets in the Shared Media library. Names of shared assets are controlled from the account that did the sharing. For more about customizing the names of library assets, see Tips for using visual libraries.

Uploaded Audio

The Audio Library consists of three sections, Music, Sound Effects, and Uploaded Audio. You see the same audio files in Music and Sound Effects regardless of what account you’re in.

Music includes a collection of free instrumental music in a variety of styles (classical, country, rock, motivational, and more). Sound Effects offers free sounds organized by theme (for example, Ceremony, Destruction, Nature, Household, and more). You can include in any Xspot any of the songs and sounds you find in these two sections.

Every account’s Uploaded Audio library is unique. The library contains audio files uploaded to Xspots created in the account.

Like Your Media Library, the Uploaded Audio library saves you time. You never have to upload an audio file to an account more than once. Once the audio file is in an account’s Uploaded Audio library, you can use it in every Xspot you create in that account.

Uploaded Audio library

Uploaded Audio library

To listen to an audio clip, select it (A), and then click the play button (B). To add an audio clip to an Xspot, select it (A), and then click Add (C).

Tips for using visual libraries

Becoming familiar with 4 key features makes it easier to find and manage images and video clips in the Stock, Your Media, and Shared Media libraries.

Rename

Renaming an asset in the Stock or Your Media library to something you’re likely to remember makes that asset much easier to find through search.

You can assign a new name either in the library itself or in the Studio.

  • To rename an image or video clip in a library, click the asset, select the current name, and then type the new name.

    Note The new name is saved automatically so you don’t need to click OK unless you want to add the asset to the Xspot that is currently open in the Studio.

  • To rename an image or video clip in the Studio, select the asset on the Timeline. On the Visuals tab, under Video Properties, select the current name in the Name field, and then type the new name.

    Note An asset’s name is constant across all Xspots and libraries. In other words, if you change an asset name on the Visuals tab in one Xspot, the name also changes in all other Xspots where the asset appears.

Tip You can’t rename assets in the Shared Media library. Shared asset names are controlled by the sharing account.

While you can use the page numbers and arrows at the bottom of a library window to page through a library’s assets, it’s usually quicker to find the asset through search.

  • To search for an asset, type all or part of the asset’s name in the library search box, and then click Search.

If you frequently use an asset, you might want to make it easier to find by giving it a more memorable name.

Show

If you know you’re looking for an image rather than a video clip (or a clip rather than an image), you can make your search quicker by using Show.

  • To filter the type of media that shows in a library, from the Show list, select either Videos or Images.

Sort by

By default, assets in a library are organized alphabetically by name.

You can use Sort by to organize them instead by Date Added. Assets added most recently are listed first.

Choose to increase views

Friday, September 11th, 2009

The busy online publisher page where an advertiser’s Xspot is running contains a lot of content, all of which competes for viewers’ attention.

So how do you get an Xspot to stand out? To reach through the clutter and motivate viewers to watch?

By actively choosing a compelling thumbnail image. That’s how.

What is a thumbnail image?

It’s difficult to overstate the importance of the thumbnail image.

Studies show that consumers spend considerably more time engaging with video ads than with display ads, and that higher exposure rates mean more conversions.

But, if consumers never start watching a video ad, none of that great engagement, exposure, or conversion can happen.

That’s where thumbnail images come in.

Typically, media companies do not allow video ads that run on their sites to play automatically when viewers land on the pages where the video ads are embedded. Instead, video ads play when viewers click or pause their cursors over them.

The thumbnail image is the image that viewers see in the video ad player before they take action with their cursors.

The thumbnail image, in other words, is all you’ve got to influence whether or not that cursor action ever gets taken.

Choosing thumbnail images in Mixpo version 3

If you don’t take action to set a thumbnail image, you get the default image.

To see an Xspot’s thumbnail image, make sure its play mode is set for click-to-play or mouseover-to-play, then preview it.

The image you see in the Player on the preview page before you click or pause your cursor over the Xspot is the thumbnail image.

In previous versions of the Mixpo platform, you had one option for replacing the default image with a more compelling one: upload the more compelling one. In version 3, you can still go that route.

In addition, you have another powerful option: You can examine each frame of each video clip included in an Xspot and choose the frame that tells the most compelling story.

Choose Thumbnail from Video window

Choose Thumbnail from Video window

In the Choose Thumbnail from Video window, you can extract any video frame and set it as the thumbnail image.

Find detailed instructions for choosing a thumbnail image, visit the Create page and then click Where can I get a good thumbnail image?

Introducing Mixpo Version 3

Tuesday, September 1st, 2009

Upgrades can be tough. Just when you get comfortable using a program, things change and you have to go through the time-consuming process of learning new routines.

No doubt about it. Mixpo Version 3 represents a significant change from the previous version. But, you’re unlikely to find the transition particularly burdensome. Why?

First of all, rest assured. Live ads won’t be affected.

In addition, behind the scenes, you’ll experience:

Tip You might also want to visit the completely redesigned and reorganized Help Center.

Same settings organized better

You don’t lose anything in the new version. All of the settings you’re familiar with are still there. You just have a lot more control over which settings you see when.

For example, take a look at the redesigned Publishing page. The new page is made up of sections that collapse and expand.

Publishing page with most options collapsed

Publishing page with most options collapsed

Each expanding section gathers a group of related settings together.

Choose Thumbnail and Customize Player section expanded

Choose Thumbnail and Customize Player section expanded

You see all related settings only after expanding an Advanced column on the right.

Advanced options expanded

Advanced options expanded

Redesigned product with a simpler workflow

In the new version, we’ve taken the guesswork out of the publishing process, that is, the process of getting from a VideoAd you put together in the Studio to a live ad running on a website or ad server.

For example, on the Publishing page, we clearly distinguish the essential steps (labelled Steps 1, 2, and 3) from the optional steps.

Step 1 - VideoAd Info

Basic VideoAd information - the 1st essential step

After naming a VideoAd, you can easily preview the ad yourself and send a preview page link to the advertiser.

Step 2 - Preview in Page

Preview - the 2nd essential step

With the ad approved, you’re ready to copy and embed the ad tag. You can easily customize the tag so it works on https pages, a variety of ad servers, and websites that use iframes.

Step 3 - Copy Ad Tag

Copy Ad Tag - the 3rd essential step

The optional steps are always there if you want to choose a thumbnail, customize the Player, share a VideoAd with other members of your team, and more.

Easier creation in a refined Studio

The Studio looks pretty the much the same as it always has but it works even better.

You’re familiar with overlays – text, image, and video objects that transform TV spots into interactive online VideoAds ready for the Web.

In Version 3, text overlays are a lot easier to manage.

For example, you can quickly edit text for all overlays in one convenient list.

Edit overlay text in one place

Edit overlay text in one place

And, you can control the appearance and behavior of all overlays on one handy Set Styles page.

Set all overlay styles on one page

Set all overlay styles on one page

Take the Version 3 plunge

This post just scratches the surface of the new Mixpo release but stay tuned. In this blog, over the next few weeks, I’ll go deeper and cover many useful new features and refinements in more detail.

(Want to start exploring new features on your own? Visit the Create page, and then click Where can I get a good thumbnail image?. Or, visit the Publish page, and then click What version of the ad tag do I need?)

As you begin working with the Version 3, we’d love to get your feedback.

Questions or concerns? Contact support.

Take advantage of trimming

Tuesday, September 1st, 2009

Trimming is an undiscovered treasure of the Mixpo VideoAd creation process. Knowing when and how to trim gives you considerably more control over the content of the VideoAds you create.

In this article, you’ll learn:

Looking for instructions on how to trim? See Can I use only part of an existing video in a VideoAd?.

What is trimming?

When you trim a video clip, you trim off the excess bits and pare it down to just the portion you want to use.

You can trim at two different stages of the VideoAd creation process. As you’ll learn in more detail in a later section, the best time to trim is determined by the computer you’re using and/or the specific goal you’re trying to accomplish.

Why is trimming useful?

Suppose you have a TV spot or other existing creative on which you intend to base a VideoAd. The existing video clip may contain content at the beginning and/or the end that just doesn’t make sense online.

  • Trimming is an efficient way to eliminate the parts of a video clip that you don’t need.

Or, suppose you want to add a video overlay to a VideoAd. Video overlays are short, compelling video snapshots that intensify the primary content of a VideoAd. For example, a pizza chain VideoAd might supplement its primary content (a luscious, ingredient-laden slice being removed from a pie) with a video overlay of a chef expertly tossing dough.

  • Trimming allows you to quickly extract a small portion of a longer clip to include as an overlay.

If you separately record and upload audio and video content for a VideoAd, coordinating the timing can be tricky.

  • Trimming allows you to make small adjustments to video content so it coordinates precisely with the voiceover.

Two trimming approaches

In the Mixpo platform, you can trim at two different points in the VideoAd creation process:

This section describes the pros and cons of each approach so you can choose the approach that works best in a specific situation.

Trim before upload

Video Clip Extractor window

Trimming before upload takes place in the Video Clip Extractor window

Description Pros and Cons
  • Works only on a PC, during the import process (or from within the Studio before you save).
  • Trimming occurs on your local computer and only the trimmed portion is uploaded (the original video file is not altered in any way).
  • You can set the start time of the trimmed section anywhere in the clip.
  • Gives you the finest control over the trimmed result.
  • Viewing performance may be slightly better because you upload only the portion you need.
  • If you realize you want to include more of the original clip, you have to upload and trim again.

Trim after upload

Video Trimming Tool window.

Trimming after upload takes place in the Video Trimming Tool window.

Description Pros and Cons
  • Works on both a Mac and a PC.
  • Trimming occurs on the Mixpo servers after the entire video clip has been uploaded. (On a PC, uploading is complete after you import a video clip into the Studio and save.)
  • You can set the start time of the trimmed section only at key frames.
  • Available whatever operating system you use.
  • Fine tune video clip length at any time.
  • Use to trim video clips from the Mixpo stock library or an account’s media library.
  • Lack of fine control over start times.
  • May degrade viewing performance slightly because the entire clip is stored on the server.

To step through procedures for the two trimming approaches, see Can I use only part of an existing video in a VideoAd?.