The strategy behind Mixpo is that you can save time and money by re-using TV creative online.
But, as a recent study of the effectiveness of financial display ads points out, you won’t reap the full benefits of these economies unless you understand some of the fundamental differences between the two mediums.
For example, reveal ads, where the brand or call to action isn’t revealed until the very end, are quite effective on TV. Relying on this type of intrigue, which requires consumer patience, will fail online.
Getting brand information and calls to action out early in an ad and getting it out continuously is what works online. Display ads that include brand logos perform significantly better than those without.
What this means to you as a publisher or agency marketing online video ads to advertisers is that simply uploading TV creative and running it online isn’t enough. By taking advantage of several easy-to-use features built in to the Mixpo platform, you can turn TV creative into dynamic, interactive Xspots that perform effectively in an online environment.
The following Xspot examples from the Mixpo Gallery demonstrate features you’ll want to use.
Hooters
Features: Expanding Xspot with advertiser logo
Hooters Xspot from the Gallery
The Hooters logo, which expands to the left of the video content, establishes a strong brand message throughout the Xspot.
To learn more about setting an Xspot to expand, visit the Publish page in Mixpo Help, and then click Can I set an Xspot to expand?
jetBlue
Features: Expanding Xspot with advertiser logo; Customized INFO menu
jetBlue Xspot from the Gallery
The jetBlue logo, colors, and messaging expands to the left of the video content to establish the brand throughout the Xspot. The customized INFO menu option, Search Flights sends viewers to an actionable location on the jetBlue website.
To learn more about customizing the INFO menu, visit the Publish page in Mixpo Help, and then click Can I customize the Player info menu?
Benjamin Moore Paint
Features: Engaging image overlays and calls to action
Benjamin Moore Xspot in the Gallery
A “free color sample” call to action encourages engagement as soon as the Xspot starts playing and repeats throughout the Xspot, along with a text overlay inviting viewers to find the nearest Benjamin Moore store. Clever use of a paint-splash image overlay adds appeal.
To learn more about adding interactive image overlays, see the Create page in Mixpo Help, and then click Can I use images and videos as overlays?
To learn more about text overlays, visit the Get Started page in Mixpo Help, and then click What are overlays and how do they work?
Tags: lead capture, Mixpo, overlays, performance, Xspot