Impressions, views, clicks, and other engagement data provide advertisers with a useful picture of how well an Xspot is performing.

But, in the final analysis, what advertisers really want to measure is the numbers of sales that can be tied to a specific ad campaign.

In the Mixpo platform, you now have the possibility of measuring just that.

With our new Conversion Tracking feature, you can learn how many people visit one or more conversion pages on the advertiser’s website after:

• Landing on the webpage where an Xspot is embedded (Had Impression(s)).
• Viewing the Xspot (Had View(s)).

Table showing visits to 3 pages in a conversion process

This not only gives advertisers deeper insight into the effectiveness of ad campaigns.

As Aaron Reinitz, in Clicks, Cookies, Conversions, and Cough Drops, points out, it also provides valuable feedback on any barriers that might exist in their website conversion or purchase processes.

More information

Learn how to set up conversion tracking by visiting the Advanced page, and then clicking Track Xspot and display ad conversions.

Didn’t know you could run display ads using the Mixpo platform? Visit the Create page, and then click Can I run a display ad using the Mixpo platform?.