Advertisers typically pay by CPM to run Xspot campaigns. It’s in their best interest to know that as many impressions as possible are being served to relevant target audiences.

Now you have an easy way to get advertisers exactly the audience information they need.

Custom reports generated in the Mixpo Dashboard include a table that lists views, clicks, and other performance data by designated marketing area (DMA).

DMA table in custom report - Click for larger image

Because the 210 U.S. DMAs are organized in the table in descending order by number of views, advertisers can see at a glance how target viewers are responding.

More information

Learn more about how DMA data can shape Xspot campaigns.

Mixpo subscribers can learn more about monitoring views by DMA by opening the Reports page, and then clicking Can I monitor Xspot views by DMA?.

Tags: Dashboard, designated marketing area, DMA, Mixpo, performance, reports, views, Xspot

This entry was posted on Thursday, December 10th, 2009 at 11:50 am and is filed under New features. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.