Archive for the ‘Tips’ Category

Make Xspots easy to share

Thursday, April 1st, 2010

In a post on the Groundswell blog, Forrester Research analyst Josh Bernoff describes the addition of a new category of users to the social technology hierarchy: Conversationalists.

Conversationalists represent about 33 percent of online US adult consumers. According to the hierarchy, Conversationalists are people who update their status by conversing on social media websites and/or post updates on Twitter at least once a week.

The new Share option in the Mixpo Player’s INFO menu takes advantage of the emergence of Conversationalists by making it easy for an Xspot to be passed on.

Selecting Share opens a Share with Friends window. Viewers click an icon to access their Facebook, Twitter, or dozens of other social media accounts where a link to the Xspot landing page is automatically available to be passed on.

Share with Friends window in Xspot

Viewers easily share an Xspot on Facebook, Twitter, or dozens of other sites

Play the following Xspot to try the option for yourself. When the Xspot starts playing, place your cursor over INFO and then click Share.

Note This is a demo Xspot only. It did not run in this specific format during the actual Scott Brown for U.S. Senate campaign.

More information

Mixpo account holders: Find instructions for adding the Share option to the INFO menu by visiting the Client Resources page, and then searching for facebook or twitter.

Learn more about dyamic video advertising for politics.

Design effective Xspots

Wednesday, January 20th, 2010

As Phil O’Neill, director of analytics at VideoEgg, points out, “the web is not the same as TV.”

Does that mean that video content originally designed for TV won’t work well on the web? Of course not. Fresh, imaginative content interests consumers regardless of the medium they use to view it.

O’Neill’s point is that, on the web, “a one-way stream of video information to the consumer won’t cut it.” To perform well online, video ads need to take full advantage of what O’Neill calls the “push-pull of content” by offering consumers the opportunity to become interactively immersed in a brand.

In most cases, you have no control over the TV footage an advertiser gives you. By taking advantage of features in the Mixpo platform, you can turn passive TV footage into effective online “push-pull” content by:

Reinforce brand

A Dynamic Logic study of 108 video campaigns showed that, in high-performing ads, the creative was so intrinsically linked to the brand that “it would be difficult for viewers to describe the ad without mentioning the brand.”

If the content of an advertiser’s video doesn’t reinforce brand as much as it could, you can add interactive visual elements that perform that role.

For example, as the following Xspot demonstrates, you might:

  • Add the advertiser’s logo as an image overlay so it appears early in or even throughout the Xspot.
  • Add a key tagline or campaign slogan as a text overlay.
  • Use brand colors for text overlays.
Advertiser logo as image overlay

The advertiser's logo appears throughout the Xspot to reinforce brand

Watch the entire Xspot

More information

Mixpo subscribers can learn more about overlays by visiting the Help page, and then searching for the term overlays.

Encourage views

Elsewhere in this blog, we’ve emphasized the key role that the thumbnail image plays in encouraging Xspot views.

In the Mixpo platform, you have full control over the thumbnail image. You can create and upload an image specifically for that purpose. Or, you can select and customize any frame from the video to use as the thumbnail image.

The following thumbnail image is effective because it:

  • Includes the advertiser’s logo.
  • Makes it explicit how viewers will benefit by choosing to watch.
Thumbnail image for SportsArt Xspot

Thumbnail image that includes branding and a call to action

Watch the entire Xspot

More information

Mixpo subscribers can learn more about thumbnail images by visiting the Help page, and then searching for the term thumbnail.

Provide incentives

After viewers start watching an Xspot, you have several options for encouraging them to immerse themselves in the advertiser’s brand.

For example, the following Xspot uses interactive text overlays to reinforce the advertiser’s audio message.

Overlays that reinforce audio and message

Political Xspot with overlays that reinforce the voiceover and campaign messages

Watch the entire Xspot

Other possibilities include:

  • Adding image and video overlays that link to the advertiser’s website or to the advertiser’s Twitter feed and Facebook page.
  • Driving viewers to the advertiser’s website with text overlays that promise more information, coupons, time-limited product offers, community interaction, and more.
  • Adding lead capture overlays that allow viewers to add themselves to the advertiser’s mailing list or to request additional information.
  • Customizing the INFO menu with links to retail locations, restaurant menus, blogs, product pages, and more.

More information

Mixpo subscribers can learn more by visiting the Help page, and then searching for the terms overlays, lead capture, or INFO menu.

Three time-saving Studio tips

Wednesday, January 6th, 2010

Interactivity. That’s what turns an uploaded TV spot into an effective online Xspot.

Where does that interactivity reside? Primarily in the overlays you add in the Mixpo Studio.

Overlays play a key role in an Xspot’s appearance and appeal. The better you are at working with overlays, the better your Xspots will be.

In case you haven’t discovered them yet, here are three key overlay efficiency tips.

Turn on the grid

Overlay placement and alignment affect Xspot appearance and influence viewer interaction. Turning on the background grid gives you a more refined level of control.

Using the grid to align overlays in the Studio

Using the grid to align overlays in the Studio

Clicking the Grid control, outlined in red in the picture above, turns the grid on and off.

Move overlays together

You spend time carefully placing and aligning overlays. Then, because you add new creative or decide the overlays don’t appear at quite the right time, you decide to move them.

If you move each overlay individually, all the time you originally spent getting the relationships and alignments just right is wasted.

Fortunately, you can select multiple overlays and move them all at the same time.

Multiple overlays selected on the Timeline

Multiple overlays selected on the Timeline

To select all overlays, click the T at the left end of the Timeline. To select multiple overlays, select the first, and then press CTRL (or the Command/Apple key on a Mac), and then select the others.

Preview at 300×250

Just because overlays look fine in the Studio preview window doesn’t mean they’ll look fine in a banner-sized live ad.

Before you leave the Studio, use the handy preview feature to see how your overlays look in a 300×250 box.

Preview at 300x250 in the Studio

Preview at 300x250 in the Studio

Clicking the Preview control, outlined in red in the picture above, turns the 300×250 preview on and off.

For more efficiency tips, see the Best Practices section of Help.

Brand early and often

Thursday, October 29th, 2009

The strategy behind Mixpo is that you can save time and money by re-using TV creative online.

But, as a recent study of the effectiveness of financial display ads points out, you won’t reap the full benefits of these economies unless you understand some of the fundamental differences between the two mediums.

For example, reveal ads, where the brand or call to action isn’t revealed until the very end, are quite effective on TV. Relying on this type of intrigue, which requires consumer patience, will fail online.

Getting brand information and calls to action out early in an ad and getting it out continuously is what works online. Display ads that include brand logos perform significantly better than those without.

What this means to you as a publisher or agency marketing online video ads to advertisers is that simply uploading TV creative and running it online isn’t enough. By taking advantage of several easy-to-use features built in to the Mixpo platform, you can turn TV creative into dynamic, interactive Xspots that perform effectively in an online environment.

The following Xspot examples from the Mixpo Gallery demonstrate features you’ll want to use.

Hooters

Features: Expanding Xspot with advertiser logo

Hooters Xspot from the Gallery

Hooters Xspot from the Gallery

Watch the entire Xspot

The Hooters logo, which expands to the left of the video content, establishes a strong brand message throughout the Xspot.

To learn more about setting an Xspot to expand, visit the Publish page in Mixpo Help, and then click Can I set an Xspot to expand?

jetBlue

Features: Expanding Xspot with advertiser logo; Customized INFO menu

jetBlue Xspot from the Gallery

jetBlue Xspot from the Gallery

Watch the entire Xspot

The jetBlue logo, colors, and messaging expands to the left of the video content to establish the brand throughout the Xspot. The customized INFO menu option, Search Flights sends viewers to an actionable location on the jetBlue website.

To learn more about customizing the INFO menu, visit the Publish page in Mixpo Help, and then click Can I customize the Player info menu?

Benjamin Moore Paint

Features: Engaging image overlays and calls to action

Benjamin Moore Xspot in the Gallery

Benjamin Moore Xspot in the Gallery

Watch the entire Xspot

A “free color sample” call to action encourages engagement as soon as the Xspot starts playing and repeats throughout the Xspot, along with a text overlay inviting viewers to find the nearest Benjamin Moore store. Clever use of a paint-splash image overlay adds appeal.

To learn more about adding interactive image overlays, see the Create page in Mixpo Help, and then click Can I use images and videos as overlays?

To learn more about text overlays, visit the Get Started page in Mixpo Help, and then click What are overlays and how do they work?

For each Xspot a response strategy

Friday, October 9th, 2009

TV is still the primary medium for generating consumer awareness. But, as Cory Treffiletti points out in a MediaPost blog post, online video is the primary outlet for consumer interaction and one of the “strongest support vehicles TV will ever have.”

Increasingly, advertisers who want to effectively build their brands and convey their messages will need to combine the reach and impact of TV with the interactivity of online.

That, as you’ve discovered, is where the power of the Mixpo platform lies. Using the platform, you can bridge the TV-online gap for advertisers by taking their existing TV spots, adding interactivity, and running them online as Xspots.

The key step in that bridging process is “adding interactivity.” The more strategically you take advantage of the interactive possibilities Xspots offer, the more effective those Xspots will be.

A strategic approach to Xspot interactivity involves:

Clarify the advertiser’s goals

The most important step in defining an Xspot response strategy is clarifying the advertiser’s goals. Unless you clearly understand the desired response, you can’t possibly build an effective strategy for generating it.

For example, an auto dealer’s primary objective may be to generate enthusiasm for a new hybrid SUV and drive more dealership traffic.

An insurance company may want to localize a national campaign by providing viewers in all parts of the country with contact information for their closest agents.

With specific objectives like these in mind, you’re ready to move to the next step, adding engaging overlays.

If you’re creating your first Xspot, you might want to take a look at What do I need to get started?”.

Add engaging overlays

Overlays are interactive text, image, and video elements that you add on top of the visual content of an Xspot. They are also your primary tool for achieving an advertiser’s objectives. Need more of an introduction to overlays?

Text and video overlays in an expanded Xspot

Text and video overlays in an expanded Xspot

Watch the entire baseball Xspot in context.

You have a lot of control over how overlays look and behave. The following examples give you a taste of what’s possible.

Knowing that the auto dealer wants to increase awareness of the new hybrid SUV and drive dealership traffic, you might propose adding overlays that invite viewers to sign up for a test drive. For example, you might animate a transparent image overlay of the new SUV so it appears to drive on to the screen, at which point a text overlay appears with the test drive invitation. Viewers who click the overlays open a lead capture form where they provide their names, email addresses, and test drive appointment times.

To the insurance Xspot, you might add overlays that contain variables tied to a data file that lists agent names, addresses, phone numbers, email addresses, and zip codes. In response to a viewer’s IP address, the overlay dynamically displays the contact information for the closest agent.

Want to see more overlays in action? Visit the Xspot Gallery.

Identify the appropriate clickthrough URL

If you filled out the advertiser’s Profile, the clickthrough URL you provided in the Profile is automatically associated with the new Xspot. For example, the Profile clickthrough URL might be the advertiser’s home page.

When you create a new Xspot, be sure to confirm that these Profile defaults make sense in the context of the Xspot’s objective.

Because the clickthrough URL is the URL for the webpage that opens when viewers click anywhere in the Xspot, it’s particularly important to get that URL right. For example, for its test drive sign up Xspot, the auto dealer might prefer a clickthrough URL that directs viewers to a page devoted to the new hybrid SUV.

For more information about setting the clickthrough URL, see How do I link to specific webpages?

Customize the INFO menu

Every Xspot automatically includes an INFO menu. Options on the menu give viewers additional opportunities to interact.

By default, the INFO menu includes two interactive options:

  • Contact Us.
  • More Info.

The URL and email address that you provided when you created the Xspot are automatically associated with the Contact Us and More Info options.

To increase the likelihood that viewers will click the options, it’s best to customize them. For example, in the auto dealer Xspot, you might want to customize More Info to say Find Us! and link the option to a map to the dealership’s location.

In the insurance Xspot, you might want to customize Contact Us! (as shown in the following image) to say Email [Agent's Name], where the agent’s name and receiving email address are generated dynamically in response to a viewer’s geographic location.

Customized INFO menu in an expanded Xspot

Customized INFO menu in an expanded Xspot

Watch the entire insurance Xspot in context.

For step-by-step instructions for customizing the INFO menu, see Can I customize the Player INFO menu?

Performance test different versions

One of the best ways to make Xspot interactivity as effective as possible is to compare the performance of different calls to action.

For example, the auto dealer’s goal is to raise awareness of the new SUV model and drive dealership traffic. One possible way to achieve that goal is to give Xspot viewers the opportunity to sign up to test drive the new model.

Other possibilities include offering viewers 0% financing or a cash back incentive when they download a coupon from the dealer’s website.

The only way to know which offer has more appeal is to randomly present them to viewers and see which generates the most response.

In the Mixpo platform, it’s easy to run Xspot versions simultaneously in the same Player and track the performance of each version. Learn more.

Leverage your libraries

Monday, September 21st, 2009

The images, video clips, and audio clips that you include in Xspots come from one of two sources. You either:

  • Upload them from your computer, or;
  • Add them from one of the 4 libraries associated with each account.

In this post, we’ll focus on these 4 libraries, covering what they are, how they work, and how you can use them to your advantage.

What are libraries?

Libraries are storage areas for media, such as images, video clips, and audio clips.

Because you access libraries from within the Studio when you’re creating or modifying an Xspot, you can add any media asset you find in a library to any Xspot you create.

Visuals, Overlays, and Sound tabs in the Studio

Visuals, Overlays, and Sound tabs in the Studio

See detailed instructions for adding images and video clips to Xspots from Your Media Library.

The 4 libraries available in any Mixpo account include:

First, I’ll describe each of the 4 libraries. Then, I’ll provide some tips that will help you use the first 3 libraries to their full advantage.

Stock Library

The Stock Library contains a large collection of free stock images and video clips. You can include any asset you find in the Stock Library in any Xspot you create either as a visual element or overlay.

Stock Library

Stock Library

Regardless of what account you’re in, you see the same assets in the Stock Library. However, as described in the Tips section, you can customize the names of stock assets for your own convenience.

Your Media Library

Every account’s Media Library is unique. The Media Library is a collection of the images and video clips contained in the Xspots created in that account.

Your Media Library

Your Media Library

Your Media Library saves you time. You never have to upload an asset to an account more than once. Once as asset is in an account’s Media Library, you can use it in every Xspot you create in that account.

Tip If you delete all of the Xspots that contain a specific image or clip, that image or clip disappears from Your Media Library.

Shared Media

The Shared Media library allows members of the same Group to share common assets.

For example, suppose a national agency creates a 30-second TV spot for an auto company’s new vehicle model. To run the ad nationwide on local media websites, in the Mixpo platform, the national agency shares with franchises an Xspot that contains the new vehicle model video footage and auto company logo.

Because the franchises are starting with the pre-approved, shared assets to build their local Xspots, the national agency maintains brand control. In addition, the franchises can address regional audience needs by adding overlays that promote local specials and provide local contact information.

Shared Media library

Assets appear in an account's Shared Media library only when other Group members share Xspots across the Group.

Tip You can’t customize the names of assets in the Shared Media library. Names of shared assets are controlled from the account that did the sharing. For more about customizing the names of library assets, see Tips for using visual libraries.

Uploaded Audio

The Audio Library consists of three sections, Music, Sound Effects, and Uploaded Audio. You see the same audio files in Music and Sound Effects regardless of what account you’re in.

Music includes a collection of free instrumental music in a variety of styles (classical, country, rock, motivational, and more). Sound Effects offers free sounds organized by theme (for example, Ceremony, Destruction, Nature, Household, and more). You can include in any Xspot any of the songs and sounds you find in these two sections.

Every account’s Uploaded Audio library is unique. The library contains audio files uploaded to Xspots created in the account.

Like Your Media Library, the Uploaded Audio library saves you time. You never have to upload an audio file to an account more than once. Once the audio file is in an account’s Uploaded Audio library, you can use it in every Xspot you create in that account.

Uploaded Audio library

Uploaded Audio library

To listen to an audio clip, select it (A), and then click the play button (B). To add an audio clip to an Xspot, select it (A), and then click Add (C).

Tips for using visual libraries

Becoming familiar with 4 key features makes it easier to find and manage images and video clips in the Stock, Your Media, and Shared Media libraries.

Rename

Renaming an asset in the Stock or Your Media library to something you’re likely to remember makes that asset much easier to find through search.

You can assign a new name either in the library itself or in the Studio.

  • To rename an image or video clip in a library, click the asset, select the current name, and then type the new name.

    Note The new name is saved automatically so you don’t need to click OK unless you want to add the asset to the Xspot that is currently open in the Studio.

  • To rename an image or video clip in the Studio, select the asset on the Timeline. On the Visuals tab, under Video Properties, select the current name in the Name field, and then type the new name.

    Note An asset’s name is constant across all Xspots and libraries. In other words, if you change an asset name on the Visuals tab in one Xspot, the name also changes in all other Xspots where the asset appears.

Tip You can’t rename assets in the Shared Media library. Shared asset names are controlled by the sharing account.

While you can use the page numbers and arrows at the bottom of a library window to page through a library’s assets, it’s usually quicker to find the asset through search.

  • To search for an asset, type all or part of the asset’s name in the library search box, and then click Search.

If you frequently use an asset, you might want to make it easier to find by giving it a more memorable name.

Show

If you know you’re looking for an image rather than a video clip (or a clip rather than an image), you can make your search quicker by using Show.

  • To filter the type of media that shows in a library, from the Show list, select either Videos or Images.

Sort by

By default, assets in a library are organized alphabetically by name.

You can use Sort by to organize them instead by Date Added. Assets added most recently are listed first.

Choose to increase views

Friday, September 11th, 2009

The busy online publisher page where an advertiser’s Xspot is running contains a lot of content, all of which competes for viewers’ attention.

So how do you get an Xspot to stand out? To reach through the clutter and motivate viewers to watch?

By actively choosing a compelling thumbnail image. That’s how.

What is a thumbnail image?

It’s difficult to overstate the importance of the thumbnail image.

Studies show that consumers spend considerably more time engaging with video ads than with display ads, and that higher exposure rates mean more conversions.

But, if consumers never start watching a video ad, none of that great engagement, exposure, or conversion can happen.

That’s where thumbnail images come in.

Typically, media companies do not allow video ads that run on their sites to play automatically when viewers land on the pages where the video ads are embedded. Instead, video ads play when viewers click or pause their cursors over them.

The thumbnail image is the image that viewers see in the video ad player before they take action with their cursors.

The thumbnail image, in other words, is all you’ve got to influence whether or not that cursor action ever gets taken.

Choosing thumbnail images in Mixpo version 3

If you don’t take action to set a thumbnail image, you get the default image.

To see an Xspot’s thumbnail image, make sure its play mode is set for click-to-play or mouseover-to-play, then preview it.

The image you see in the Player on the preview page before you click or pause your cursor over the Xspot is the thumbnail image.

In previous versions of the Mixpo platform, you had one option for replacing the default image with a more compelling one: upload the more compelling one. In version 3, you can still go that route.

In addition, you have another powerful option: You can examine each frame of each video clip included in an Xspot and choose the frame that tells the most compelling story.

Choose Thumbnail from Video window

Choose Thumbnail from Video window

In the Choose Thumbnail from Video window, you can extract any video frame and set it as the thumbnail image.

Find detailed instructions for choosing a thumbnail image, visit the Create page and then click Where can I get a good thumbnail image?

Take advantage of trimming

Tuesday, September 1st, 2009

Trimming is an undiscovered treasure of the Mixpo VideoAd creation process. Knowing when and how to trim gives you considerably more control over the content of the VideoAds you create.

In this article, you’ll learn:

Looking for instructions on how to trim? See Can I use only part of an existing video in a VideoAd?.

What is trimming?

When you trim a video clip, you trim off the excess bits and pare it down to just the portion you want to use.

You can trim at two different stages of the VideoAd creation process. As you’ll learn in more detail in a later section, the best time to trim is determined by the computer you’re using and/or the specific goal you’re trying to accomplish.

Why is trimming useful?

Suppose you have a TV spot or other existing creative on which you intend to base a VideoAd. The existing video clip may contain content at the beginning and/or the end that just doesn’t make sense online.

  • Trimming is an efficient way to eliminate the parts of a video clip that you don’t need.

Or, suppose you want to add a video overlay to a VideoAd. Video overlays are short, compelling video snapshots that intensify the primary content of a VideoAd. For example, a pizza chain VideoAd might supplement its primary content (a luscious, ingredient-laden slice being removed from a pie) with a video overlay of a chef expertly tossing dough.

  • Trimming allows you to quickly extract a small portion of a longer clip to include as an overlay.

If you separately record and upload audio and video content for a VideoAd, coordinating the timing can be tricky.

  • Trimming allows you to make small adjustments to video content so it coordinates precisely with the voiceover.

Two trimming approaches

In the Mixpo platform, you can trim at two different points in the VideoAd creation process:

This section describes the pros and cons of each approach so you can choose the approach that works best in a specific situation.

Trim before upload

Video Clip Extractor window

Trimming before upload takes place in the Video Clip Extractor window

Description Pros and Cons
  • Works only on a PC, during the import process (or from within the Studio before you save).
  • Trimming occurs on your local computer and only the trimmed portion is uploaded (the original video file is not altered in any way).
  • You can set the start time of the trimmed section anywhere in the clip.
  • Gives you the finest control over the trimmed result.
  • Viewing performance may be slightly better because you upload only the portion you need.
  • If you realize you want to include more of the original clip, you have to upload and trim again.

Trim after upload

Video Trimming Tool window.

Trimming after upload takes place in the Video Trimming Tool window.

Description Pros and Cons
  • Works on both a Mac and a PC.
  • Trimming occurs on the Mixpo servers after the entire video clip has been uploaded. (On a PC, uploading is complete after you import a video clip into the Studio and save.)
  • You can set the start time of the trimmed section only at key frames.
  • Available whatever operating system you use.
  • Fine tune video clip length at any time.
  • Use to trim video clips from the Mixpo stock library or an account’s media library.
  • Lack of fine control over start times.
  • May degrade viewing performance slightly because the entire clip is stored on the server.

To step through procedures for the two trimming approaches, see Can I use only part of an existing video in a VideoAd?.

Account management tips

Saturday, June 27th, 2009

“Despite the slowing growth predicted for 2009, online video ads are still rising in popularity at a pace that would be welcomed by most other ad media.”

So says eMarketer, while predicting 23 percent growth in online video ad spending during 2009.

This impressive growth rate means that, as a sales or operations team member at a local broadcast provider or online publisher, you’re likely to be managing an increasing number of advertiser accounts that include VideoAds, and it will become increasingly important to manage these accounts efficiently.

In the Mixpo VideoAd platform, by following one simple rule and taking advantage of a couple of handy features, you can easily:

Keep track of each advertiser’s VideoAds

It’s easy to keep track of each advertiser’s VideoAds, if you follow one simple rule:

  • Create a separate account for each advertiser.

Why follow the one advertiser/one account rule?

  • You eliminate the possibility of confusion about which VideoAds belong to which advertiser.
  • Performance reports are automatically generated on an account-by-account basis. Separating advertisers by account makes it easy to keep them informed.
  • You can search on account name to quickly locate and compare the performance of all of an advertiser’s active VideoAds.
Create an Account option in Account Settings

Create an Account option in Account Settings

Group Managers create new accounts by signing in, opening Account Settings, and then clicking Create an Account.

Show me detailed steps for creating new advertiser accounts.

Access advertiser accounts

In Account Settings, you can search for individual accounts by typing part of all of the account name.

But, as a Group Manager, probably the quickest way for you to locate a specific account is to use the handy List All Accounts in Group option.

List All Accounts in Group option in Account Settings

List All Accounts in Group option in Account Settings

In the resulting list of all the accounts that you manage, you can click a specific account name to open the Update Account page.

Clicking an account in the accounts list

Clicking an account in the accounts list

From the Update Account page, you can edit account details and sign in to the advertiser account to create, modify, or publish a VideoAd.

Signing in to an account from the Update Account page

Signing in to an account from the Update Account page

Tip You don’t have to sign out of your Group Manager account to sign in to the advertiser account and you can return to the Group Manager Account at any time. Learn more.

Monitor and communicate VideoAd performance

While a lot of creative effort goes into making VideoAds, they are not ends in themselves. What matters – to you and your advertisers – are the clicks, leads, and brand exposure that VideoAds generate.

In the Mixpo VideoAd platform, for your convenience, performance reports in PDF format are automatically generated on a weekly and monthly basis for each account.

If you manage a number of advertiser accounts, signing in, locating, and downloading the reports for each account can be quite time consuming.

Save yourself a lot of time by setting up each advertiser account so you receive the auto-generated reports in email.

During set up, you can identify multiple email recipients. If you choose, performance reports can be sent directly to advertisers as well as to yourself.

Walk me through the process of setting up email delivery of reports.

Download VideoAds as MPEG-4 files

Tuesday, June 2nd, 2009

You’ve created some great VideoAds for your advertisers. Your sales reps want to show examples to prospective customers but they can’t always count on Internet connections during their sales pitches.

In addition to running a VideoAd in your publication, an advertiser wants to upload the ad to YouTube or other video-sharing websites.

Now, generating a free-standing video file that you can play offline or upload is easy.

From within the VideoAd platform, you can download any VideoAd as an MPEG-4 (.mp4) video file. Common media players, including Windows Media® Player and QuickTime®, and popular video-sharing websites all support the .mp4 format.

Download MP4 Version button on the Syndication tab

Download MP4 Version button on the Syndication tab

To download a VideoAd, click Download MP4 Version on the Syndication tab in the Publisher.

Downloading is actually a two-step process:

  • First, the platform has to generate the .mp4 file.
  • Then, you can save the file to your computer.

Because file generation can take a few minutes, we’ve designed the process so you don’t have to sit and wait for it to happen. After you click the Download button to start the generation process, generation occurs in the background.

You can close the Download MP4 Version window, cancel out of the Publisher, and do some other tasks in the VideoAd platform. Or, if it’s time for a break or meeting, you can even close the platform altogether.

When you return and click Download MP4 Version, you can immediately save the .mp4 file to your computer.

Things to consider

  • When you download a VideoAd to a free-standing .mp4 file, you lose interactivity. For example, suppose your VideoAd includes an overlay that viewers click to open a lead capture form. That overlay won’t be clickable in the .mp4 version.
  • The INFO menu is not available in the .mp4 version.

I’d like more details about how to download a VideoAd.