“Despite the slowing growth predicted for 2009, online video ads are still rising in popularity at a pace that would be welcomed by most other ad media.”

So says eMarketer, while predicting 23 percent growth in online video ad spending during 2009.

This impressive growth rate means that, as a sales or operations team member at a local broadcast provider or online publisher, you’re likely to be managing an increasing number of advertiser accounts that include VideoAds, and it will become increasingly important to manage these accounts efficiently.

In the Mixpo VideoAd platform, by following one simple rule and taking advantage of a couple of handy features, you can easily:

• Keep track of each advertiser’s VideoAds.
• Access advertiser accounts.
• Monitor and communicate VideoAd performance.

Keep track of each advertiser’s VideoAds

It’s easy to keep track of each advertiser’s VideoAds, if you follow one simple rule:

• Create a separate account for each advertiser.

Why follow the one advertiser/one account rule?

• You eliminate the possibility of confusion about which VideoAds belong to which advertiser.
• Performance reports are automatically generated on an account-by-account basis. Separating advertisers by account makes it easy to keep them informed.
• You can search on account name to quickly locate and compare the performance of all of an advertiser’s active VideoAds.

Create an Account option in Account Settings

Group Managers create new accounts by signing in, opening Account Settings, and then clicking Create an Account.

Show me detailed steps for creating new advertiser accounts.

Access advertiser accounts

In Account Settings, you can search for individual accounts by typing part of all of the account name.

But, as a Group Manager, probably the quickest way for you to locate a specific account is to use the handy List All Accounts in Group option.

List All Accounts in Group option in Account Settings

In the resulting list of all the accounts that you manage, you can click a specific account name to open the Update Account page.

Clicking an account in the accounts list

From the Update Account page, you can edit account details and sign in to the advertiser account to create, modify, or publish a VideoAd.

Signing in to an account from the Update Account page

Tip You don’t have to sign out of your Group Manager account to sign in to the advertiser account and you can return to the Group Manager Account at any time. Learn more.

Monitor and communicate VideoAd performance

While a lot of creative effort goes into making VideoAds, they are not ends in themselves. What matters – to you and your advertisers – are the clicks, leads, and brand exposure that VideoAds generate.

In the Mixpo VideoAd platform, for your convenience, performance reports in PDF format are automatically generated on a weekly and monthly basis for each account.

If you manage a number of advertiser accounts, signing in, locating, and downloading the reports for each account can be quite time consuming.

Save yourself a lot of time by setting up each advertiser account so you receive the auto-generated reports in email.

During set up, you can identify multiple email recipients. If you choose, performance reports can be sent directly to advertisers as well as to yourself.

Walk me through the process of setting up email delivery of reports.

You’ve decided to use the Mixpo platform to offer online video advertising to your advertisers. Now, they’re taking you up on your offer.

You have VideoAds to create but, before you jump in, it’s best to step back and consider how to set up your advertiser account structure so that it works for you over the long term.

In this article, you’ll learn about:

• Account types and how they’re organized.
• The best way to set up advertiser accounts.
• Where to find the account management controls.

Account types and how they’re organized

When you become a Mixpo partner, the first thing we do is work with you to define the number of groups that you need. Groups allow you to gather related accounts into reasonably sized containers.

For example, you might define a group for each geographical region where you have advertisers. Or, you might define a group for each publication within your network.

As containers, groups provide you with a convenient tool for managing accounts and comparing and analyzing VideoAd performance.

After you have your groups defined, we work with you to identify how many partner manager accounts you need in each group.

Partner managers are super users and these account types have more permissions than basic accounts. For example, partner managers can create new accounts, update and disable existing accounts, search for accounts, list accounts associated with their group, and locate detailed performance data and reports for all advertiser VideoAds within their group.

The relationships among groups, partner managers, and advertiser accounts

Tips

• Partner manager accounts are for managing not for creating. Advertiser accounts are where you create VideoAds.
• Partner managers can only manage and see performance data for accounts within the group to which they belong.
• Partner managers are typically people on an organization’s Operations team. In addition to managing advertiser accounts, partner managers may also be responsible for creating VideoAds for the advertisers in their group.

The best way to set up advertiser accounts

When it comes to setting up accounts, the most important thing you can do is create a separate account for each advertiser.

Matching one advertiser with one account gathers all of an advertiser’s VideoAds in one place and simplifies the process of creating, tracking, and optimizing them.

If you follow the “one advertiser-one account” rule, then the logical username to assign to each account is the advertiser’s name.

For example, if Mixpo was one of your advertisers, you might assign the username “mixpocorp” or mixpo_corp” to the Mixpo account.

For some tips about keeping track of VideoAds in an advertiser’s account, see Keep track of VideoAds with notes.

Where to find the account management controls

You manage accounts in the Account Settings section of the platform.

Click Account Settings to manage accounts

In the Dashboard, click Account Settings in the top right corner of the window.

On the Account Settings page, in addition to the Account Settings options, partner managers see several Group Management options. You use these group-related options to create, update, and locate advertiser accounts.

Account settings page

• To create new advertiser accounts, click A.
• To search for existing advertiser accounts, click B.
• To list all accounts in your group (both advertiser and partner manager accounts), click C.

Tip To manage your own partner manager account information, click a link under Account Settings.

I’d like to see detailed instructions for creating, updating, disabling, and listing advertiser accounts.

Please tell me more about accessing account and group reports.