Have you been longing to resolve, once and for all, whether an Xspot or display ad drives more conversions?

Have you been eager to jump in to the rich-media-with-video space but aren’t sure how to get started?

Or, do you just want one straightforward approach to publishing and tracking the performance of all types of digital ads your advertisers want to run?

Now you can achieve all of these goals in the Mixpo platform.

Upload display ad files

If an advertiser has an image or .swf Flash file, you can upload that file to the Mixpo platform. Then, you can publish, run, and track the performance of the display ad just the way you can with Xspots.

In addition, if an advertiser is running TV spots and display ads as part of the same campaign, you can upload both the Flash and video files to create a display ad that expands to an Xspot.

The platform supports all of the common display ad sizes (and you can provide a custom size). As the following examples of an expanding 250×250 display ad illustrate, you have a lot of control over expansion size and direction.

• 250×250 display ad expanding left to a 333×250 Xspot anchored on the right.
• 250×250 display ad expanding left to a 333×250 Xspot anchored on the left.
• 250×250 display ad expanding down to a 250×188 Xspot anchored at the bottom.

More information

Mixpo subscribers can learn more about the new display ad options by visiting the Create page, and then clicking Can I run a display ad using the Mixpo platform?

To learn about conversion tracking for both Xspots and display ads, see the blog post Impressions and views mean conversions.