In a June, 2009 research report called The Brand Value of Rich Media and Video Ads, DoubleClick concludes that rich media with video “results in, on average, a 2.15 percentage point improvement in brand favorability, a 1.54 percentage point improvement in aided brand awareness, and a 0.90 percentage point improvement in purchase intent” over simple Flash display ads.
Obviously, the combination of dynamic motion and video appeals to online audiences. With the latest release of the Mixpo platform, we’ve added some features that allow advertisers to tap into this appeal and better achieve their branding goals.
The two features include:
Aspect ratio control in the Studio
Aspect ratio refers to the width-to-height ratio of images and video content. TV spots typically have aspect ratios of either 4:3 or 16:9 (widescreen).
Until now, the Mixpo platform has not fully supported the 16:9 aspect ratio. The result? Black bars around 16:9 content in expanded Xspots.
With the new aspect ratio control, you can set an Xspot’s aspect ratio to match the aspect ratio of the uploaded video content. This means almost no black bars in widescreen content viewed in expanded formats, such as 560×300 and full-page takeover.
16:9 content expanded to 560x300 before the aspect ratio control
16:9 content expanded to 560x300 with aspect ratio set appropriately in Studio
Learn more about the new aspect ratio setting at Why do I have black bars around my Xspot content?
Full-page takeover
For some time, you’ve had the ability to set Xspots to expand from the regular 300×250 display ad size to 560×300. Now you have another expansion option: Full-page takeover.
When viewers move their mouse over or click an Xspot set for full-page takeover, the 300×250 ad expands to take over the entire browser window.
The full-page display adjusts automatically to the aspect ratio of the video content (provided you set the aspect ratio correctly in the Studio).
See full-page takeover in action for a 16:9 Xspot.
To learn more about full-page takeover, visit the Publish page, and then click How do I set an Xspot to expand?
Note: The image in the Xspot demonstrating full-page takeover came from an article called File: Aspect ratio 16 9 example.jpg on the website Wikimedia Commons.