As Don Guy, president of the polling technology company, Orion Systems, put it, in an article in Elect Women Magazine, “understanding how voters feel and think can help you craft a winning message, and conduct a successful [political] campaign.”

But polls can be expensive and time consuming to conduct.

With the most recent release of the Mixpo dynamic video advertising platform, you can now incorporate polls into the Xspots you run on the Internet.

Including polls in Xspots offers dual benefits. Polls not only provide advertisers with valuable feedback about where viewers stand. They also increase the likelihood of engagement by providing viewers with a way to express their opinions.

Tip While this example focuses on a political Xspot, advertisers in retail and other verticals will also benefit from the data polls provide.

Note This poll is for demonstration purposes only and does not reflect an actual poll that ran during the Scott Brown campaign.

Respond to the poll in the example Xspot to get immediate feedback on all poll responses to date.

Advertisers can update existing polls or add new ones at any time during an Xspot campaign. Changes go live immediately everywhere the Xspot is published.

In addition, advertisers can generate poll reports in Microsoft^® Excel^® format, which provide response data by date range or from the time the Xspot went live to the current day.

More information

Learn more about Mixpo’s dynamic video solution for politics.

Mixpo account holders can learn more by visiting the Client Resources page, and then searching for survey.