For example, take a look at this auto repair template.

Templates are useful in a few different ways. You can:

• Quickly and easily customize templates to create VideoAds for advertisers who don’t have pre-existing video and photo files (or who don’t like the creative they do have).
• Get a head start on a new VideoAd by beginning with a template. After opening the template in the Studio, you can add, delete, and modify visual elements, overlays, and background music the same way you do in VideoAds you create from scratch.
• Use the templates as sources of inspiration for how to effectively generate leads and drive conversions from VideoAds you create.

Let’s go through an example to illustrate how the new templates work. Say you have an auto repair client who wants to run a banner ad but has no TV footage or other existing creative with which you can start.

In the Mixpo platform, on the Create a New VideoAd tab, you can easily locate relevant templates using the Categories list.

Categories list

Then, you can select the template that most closely matches the message the auto repair service wants to communicate. In this case, let’s assume it’s a “great old-fashioned service” message.

After locating the template you want to use, you have two options for customizing it. The option you choose depends upon how much customization you have in mind.

1. Edit the template in the Studio.
   

   Customize in the Studio

   If you know up front that you’ll be doing some pretty serious customization, such as adding or replacing visual content, replacing background music, or adding or replacing overlays, go directly to the Studio.

2. Preview and customize the template in a wizard.
   

   Customize in the wizard

   If most of your customization effort will be focused on changing caption and overlay text, customize the template in the wizard.

   

   Changing overlay text in the wizard

   In about a minute, you’ll have a new VideoAd that reflects the advertiser’s messages and calls to action, as well as a customized landing page. You can still open the new VideoAd in the Studio if you want to do more robust edits later.