As online marketing consultant Patrick Patullo points out, in 2009, largely in response to Obama’s effective presidential campaign, social networking and media took off.

Now, many large and small businesses and most political campaigns maintain an active presence on at least some of the major social media sites.

You can easily and effectively promote an advertiser’s social media presence from within an Xspot using the familiar website icons that virtually all viewers instantly recognize.

For example, take a look at the use of social media icons in the following Scott Brown demonstration Xspot.

Place your cursor over the Xspot as its playing and expand the INFO menu, where you can include other built-in social networking calls to action. This demo Xspot includes Send to a Friend, which encourages viral sharing among acquaintances.

In the Mixpo platform, we’ve included all of the popular social media icons in our stock media library. With just a couple of clicks, you can add a Twitter, Facebook, YouTube, or other icon to an Xspot as an overlay, and then associate the overlay with the URL for the appropriate feed, webpage, or video.

With a couple of clicks, add a social media icon to an Xspot as an overlay

And, as the Scott Brown demo Xspot illustrates, you can draw viewers’ attention to the icons using color and a glow effect.

More information

Learn more about dynamic video advertising for politics.

Mixpo account holders can learn more by visiting the Client Resources page, and then searching for social media.