Conversationalists represent about 33 percent of online US adult consumers. According to the hierarchy, Conversationalists are people who update their status by conversing on social media websites and/or post updates on Twitter at least once a week.

The new Share option in the Mixpo Player’s INFO menu takes advantage of the emergence of Conversationalists by making it easy for an Xspot to be passed on.

Selecting Share opens a Share with Friends window. Viewers click an icon to access their Facebook, Twitter, or dozens of other social media accounts where a link to the Xspot landing page is automatically available to be passed on.

Viewers easily share an Xspot on Facebook, Twitter, or dozens of other sites

Play the following Xspot to try the option for yourself. When the Xspot starts playing, place your cursor over INFO and then click Share.

Note This is a demo Xspot only. It did not run in this specific format during the actual Scott Brown for U.S. Senate campaign.

More information

Mixpo account holders: Find instructions for adding the Share option to the INFO menu by visiting the Client Resources page, and then searching for facebook or twitter.

Learn more about dyamic video advertising for politics.

Now, many large and small businesses and most political campaigns maintain an active presence on at least some of the major social media sites.

You can easily and effectively promote an advertiser’s social media presence from within an Xspot using the familiar website icons that virtually all viewers instantly recognize.

For example, take a look at the use of social media icons in the following Scott Brown demonstration Xspot.

Place your cursor over the Xspot as its playing and expand the INFO menu, where you can include other built-in social networking calls to action. This demo Xspot includes Send to a Friend, which encourages viral sharing among acquaintances.

In the Mixpo platform, we’ve included all of the popular social media icons in our stock media library. With just a couple of clicks, you can add a Twitter, Facebook, YouTube, or other icon to an Xspot as an overlay, and then associate the overlay with the URL for the appropriate feed, webpage, or video.

With a couple of clicks, add a social media icon to an Xspot as an overlay

And, as the Scott Brown demo Xspot illustrates, you can draw viewers’ attention to the icons using color and a glow effect.

More information

Learn more about dynamic video advertising for politics.

Mixpo account holders can learn more by visiting the Client Resources page, and then searching for social media.